We guide clients and help determine their value proposition, brand positioning & target markets.
/ How We Work
We start by understanding your company’s direction. Getting a logo design is more than just picking a colour and font. We first need to have a clear understanding of your vision, which allows us to then begin the first sketches and ideas. During the process, we evaluate the psychological colour associations that will be used in your final logo design. This is an important step in the process as it will determine your entire brands theme.
Every company has a goal it is trying to achieve. The brand image is what people will remember, and take away with them. How a certain colour makes customers feel, the unique connection it creates with them, and the experience they’ve had will all establish the brand in your customers mind.
By following a strategy that is thought out based on your target audience and business goals, we design a brand that builds results.
/ Logo Design
Design is the next important step to building your brand. We create the visual aesthetic for a consistent and functional user experience.
We begin by sketching the concepts and narrowing down the options. Once we’ve selected a few ideas, we move on to digitalizing them into a vector format and begin exploring colour combinations, fonts, and placements based on the goal we are want to achieve.
Once the concept is chosen and final touches are done, your brand has been officially born. A presentation will be provided with real life applications using the concepts we’ve come up with. This is done for an easier visualization of the design in a realistic environment.